History & About the Director

Our Story

Bespoke Sales Impressions was born from the intersection of Alina’s professional expertise and her love for real estate. The business was created to help homeowners prepare their properties for sale with impact—by offering a fully managed, high-quality renovation service tailored to the real estate market.

At Bespoke Sales Impressions, we combine professionalism with passion, delivering beautifully finished homes that stand out in a competitive market—so you can sell faster and for more.

Now based in the Southern Highlands, Bespoke quickly identified a key challenge in the area: reliable tradespeople are in high demand and often difficult to secure, causing lengthy delays for many homeowners. Drawing on her resourcefulness and experience, she has built a strong, trusted network of skilled local trades who she works with regularly. This gives her clients a clear advantage—allowing renovation timeframes to be significantly shortened without compromising on quality.

The Director: Alina O’Neill

Alina personally oversees every project from start to finish, managing timelines, sourcing materials, coordinating trades, and ensuring the property is market-ready to impress. Her established relationships with real estate agents throughout the region also allow her to tailor each renovation to what today’s buyers are looking for—maximising property value and appeal.

Alina O’Neill is a seasoned project management professional with over 15 years of experience in the IT industry, known for her ability to deliver complex projects with precision and efficiency. Alongside her corporate career, she has spent years pursuing her passion for property—successfully renovating and flipping homes with a sharp eye for detail and design.